Friday, 11 December 2009

Evaluation question 2

HOW EFFECTIVE IS THE COMBINATION OF YOUR MAIN PRODUCT AND ANCILLARY TEXTS.

We have finally finished creating the CD case, the video and the magazine advert. Whilst creating the CD case and the magazine advert we decided to go for a common theme that should reflect the music itself which is a rock song. Therefore to achieve this effect we decided to use an image that was a bit scary but narrative on its on for the front cover of the CD, and on the inside of the CD cover we used both the wolf image and that of the girl on the front and back. Because we wanted the audience to realise what the song is trying to imply. ie. the girl transforms into a wolf . so we put the girl on the inside front pane and we put the wolf infront of the back of the CD to reflect a transformation from being human to warewolf without control. Interms of ideas on how to craete the CD cover we did our research and got a few ideas from here and there on the internet on how to layout our text so that it catches the attention of the audience easily by, especially using really artistic but unsual texts so that the image itself would stand out more but at the same time blend with the picture that we decided to use. Also for the back cover of the CD we deciede to go for something mysterious to create an air of mystery around the music we are trying to sell, we decided to go with this idea because it would make it easier in terms of creativity when it comes to marketing and producing merchandise for the promotion of the video, because we realised the more mysterious we made it look the more appeal it would attract from our target audience which are young people and adults who are into rock music. Also we decided to use the same background image we used for the album's front cover for the magazine advert because we thought it would make it easier for the audience to recognise which album we are trying to sell to achieve this aim even more we used different fonts and font sizes in the creation of the video, so that we could lay more emphasies on the fact that the album is out now and we want people to buy it. we also put some information about the merchandising on the advert to get more people to purchase the album to make it a success. Finally the music video we were going to create before also inspired us with the album cover because even though we had changed the song elements of frustration which both songs expressed in its lyrics(ie. Unlove- the frustration of being trapped in lost love and Monster the frustration of not being able to control your inner beast) also influenced us to have a close up image on the album cover because close causes the audience to actually see what the person in the image is actually feeling and further sells the album because after this the audience is able to connect with the protagonist on the CD cover and tries to understand the message she is trying to convey before actually listning to the song. And also the actual band for the song we used also inspired us when creating the CD cover. The image below is a close up image of an album cover by the band skillets which uses the close up of a "mummy" just showing one eye we saw this and realised how important the visibility of the eye would be on our album because it sort of gives a glimpse into what is on the actual CD if it was on sale, and that would cause people to purchase or want to listen to and watch the track we have produced.

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