Props and Equipment

During the making of our music video we use a number props and equipment to help us with our video. The Equipment we use were the camera and tripod which help us to film, we also us greenscreen to film me playing the guitar for our video. We need to have 3 lights to get the shadow of the greenscreen.


This an example of what green screen is.


We also use the Mac and the software on it including Track Pro to edit the clips we capture on camera, this was the hardest bit to do cause you have mess around with it.

We use a number of Props in the music video which are important to have in the video cause a rock video wont be good without them.


The first prop is a key symbol in rock music video and that is the electric guitar. The one you see to your left is the electric guitar we use in the video. Electric guitars are important to rock music videos, all the big groups in rock music have an electric guitar in their music videos including Sum 41, Dragonforce and even the lead singer of the song we are doing is playing an electric guitar in the original video.We also use drums in the video to give it that feel of a good rock music video.

We also use a werewolf mask because we went with the idea of having a monster in our video, so we decided to have the monster as a werewolf. so we needed a way to have a werewolf in our video, so we brought a mask from a shop so someone can wear in the video. This is what is mask look like.

directors cut

This is the interview with two directors about the music video

1. In what ways does your media product use, develop or challenge forms and conventions of real media products?

The music video follows the conventions of Rock music videos such as Welcome to Masquerade by Thousand Foot Krutch, this song was inspired by people hiding behind things, though our music video was inspired by the lyrics about a person hiding something inside however, it does have similarity in the sense that there are both talking about the same thing, the video was fast paced to match with the pace of the video which is like most rock video and most rock videos are dark,serious and in some elements sinister.



















This is an image isfrom video fall apart, which is a typical video of rock music, however we decided to challenge this by making the video light"tongue&cheek" with little elements of dark and serious such as when the masked person is killing the girl, we decided to do this because we wanted our target audienc to get the receive whilst also enjoying the video.

This image was taken our video, and it light compared to the image above and portrays the tongue&cheek i was talking about.

The other thing is that most rock videos e.g Fall apart features a band playing the video, though we didn't put the whole band, we tried to include atleast one person playing a guitar and drums, it was because in the background the song had drums and guitar which is typical of a rock music video, because we didn't have alot of people to do it, two different people were used.

The similarity might location, most Rock music Video use dull and daunting location, we tried to follow but also keeping the theme in mind, which in a sense worked to our advantage as we uses the cementary.

Another thing we tried not to do is making the costume of the characters shocking dark, which is a cliché of Rock music video, though we did try to stay clear of dark elements even though the song is dark, the characters are walking dark clothes, however their surounding and lighting is natural which makes this video light and humurous.

Overall it does follow certain convention, however because of the difficulties of other elements it is made simple, which brings out its originality and uniques, though it is gruesome at times in terms of the close of the wolf, it is a fun video and the story is narratored and performed just like other rock music video, our video has a clear narration compared to fall apart.

Evaluation question 2

HOW EFFECTIVE IS THE COMBINATION OF YOUR MAIN PRODUCT AND ANCILLARY TEXTS.

We have finally finished creating the CD case, the video and the magazine advert. Whilst creating the CD case and the magazine advert we decided to go for a common theme that should reflect the music itself which is a rock song. Therefore to achieve this effect we decided to use an image that was a bit scary but narrative on its on for the front cover of the CD, and on the inside of the CD cover we used both the wolf image and that of the girl on the front and back. Because we wanted the audience to realise what the song is trying to imply. ie. the girl transforms into a wolf . so we put the girl on the inside front pane and we put the wolf infront of the back of the CD to reflect a transformation from being human to warewolf without control. Interms of ideas on how to craete the CD cover we did our research and got a few ideas from here and there on the internet on how to layout our text so that it catches the attention of the audience easily by, especially using really artistic but unsual texts so that the image itself would stand out more but at the same time blend with the picture that we decided to use. Also for the back cover of the CD we deciede to go for something mysterious to create an air of mystery around the music we are trying to sell, we decided to go with this idea because it would make it easier in terms of creativity when it comes to marketing and producing merchandise for the promotion of the video, because we realised the more mysterious we made it look the more appeal it would attract from our target audience which are young people and adults who are into rock music. Also we decided to use the same background image we used for the album's front cover for the magazine advert because we thought it would make it easier for the audience to recognise which album we are trying to sell to achieve this aim even more we used different fonts and font sizes in the creation of the video, so that we could lay more emphasies on the fact that the album is out now and we want people to buy it. we also put some information about the merchandising on the advert to get more people to purchase the album to make it a success. Finally the music video we were going to create before also inspired us with the album cover because even though we had changed the song elements of frustration which both songs expressed in its lyrics(ie. Unlove- the frustration of being trapped in lost love and Monster the frustration of not being able to control your inner beast) also influenced us to have a close up image on the album cover because close causes the audience to actually see what the person in the image is actually feeling and further sells the album because after this the audience is able to connect with the protagonist on the CD cover and tries to understand the message she is trying to convey before actually listning to the song. And also the actual band for the song we used also inspired us when creating the CD cover. The image below is a close up image of an album cover by the band skillets which uses the close up of a "mummy" just showing one eye we saw this and realised how important the visibility of the eye would be on our album because it sort of gives a glimpse into what is on the actual CD if it was on sale, and that would cause people to purchase or want to listen to and watch the track we have produced.

3. What have you learned from your audience feedback?

When we were finish making the music video we shown it to a couple of people classmates and people who do not do Media, so we can a range of opinons. They watch the music video and most of them liked it, but we did get some critics about the video one of the things said was that the video was a bit bright for a rock song and they also said that the green screen image was a bit dull so we took the comment on board and we manage to make the video darker to suit a rock song by using a effect, which change the colour the clip and made it more greyer. We failed to replace the green screen with any think better since we could not find any think better which would match with the song and the performance.

The was good comment about the music video. One of the good things they like was the part were the werewolf fist emerge at the begining of the video. They liked it because of the way we did it cause we had it as clip, no clip, clip, no clip which an earthquake effect on which shake the clip. This cause of build up of tension within in the video which the audience liked.

We interviewed people to get their opinons and one of the questions was that did the music video goes with the target audience which was rock music fans. All of the replies was yes it suits the rock genre and the rock fans should love it to. we were pleased by the people opinons because was what we were aiming for.

Me and my group have took on board all the feedbacks given to us from the audiences and have made changes to the video that the audience found was quite poor, so it will look more appealing to them.

Finish Editing the Music Video

10th December

Today we finally finish the music video. We only needed to fill in tiny holes within the timeline and since we run out of clips we started to put in randon stuff cause Mary had an idea when were out filming that she would do alot of randon stuff like crawling and lying on the floor, so we used some of those clips towards to end of the music video and by our surpise it was an excellent idea as it was actually good cause it blends in with the rest of the music video.

We have also finish filming the directors cut which is an interview of two directors of this music viedo. There are a few mistakes so we are going to edit it a bit to make it look good.

The original Music Video

This is the original music video for the song we have choosen. When you watch the video you will see that the video has a wide range of shots, including a close ups of the guy and mid-shots like when they are being chase.